Your Guide to Press Release Distribution Services 

By Intelligent Relations Team

September 30, 2022

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Once you’ve written the perfect press release, there are typically only two options to get that announcement to the right media outlets, and hopefully in front of the right audience. One is pitching directly to journalists yourself, the other is using a press release distribution service. 

In this guide, we’re going to review the best press release distribution service options for 2024, and what you can do to weigh those options and choose the best one for your press release. 

What are the hallmarks of the best press release distribution services?

To choose the best press release distribution service for your needs, you first have to research the key features and reach of each platform. 

We suggest ultimately weighing your decision on the following factors: 

Does the platform reach your target audience?

Always consider whether a distribution service can actually reach your target audience. Even if it’s the best press release distribution service, it’s a waste of time if it can’t reach your audience.

For example, find out if the distribution service caters to your relevant industry or niche. Many of the best press release distribution services are very focused on B2C, so they might not be the best option for reaching a B2B audience.

What features does the platform offer?

Features like being able to choose media targets and tracking performance are a couple of the more important options you should be on the lookout for. These can help get your message in front of your audience, as well as measure the success of your press release’s distribution.

Is the price reasonable?

Each distribution service’s pricing is different. Many platforms also charge extra for added features, such as the use of visuals or links in a press release. 

Always think about what you’re trying to achieve with your press release, and if the paid features will help you reach that goal at a comfortable price point.

6 Best Press Release Distribution Services for 2024

To save you the extensive research, we’ve gone ahead and compiled the top 5 press release distribution services this year, along with an overview of their services. Comparing their reach, features, and pricing makes it easier to decide which one fits your needs.

1. ACCESSWIRE

ACCESSWIRE is one of the most popular press release distribution services and is used by companies like Moderna, Comcast, and Home Depot.

The newswire service can provide national, regional, and international exposure. Plus, they are experienced working with everyone from small companies to giant corporations.

They have a flat fee pricing model, that allows you to have an unlimited word, image, and video count. That way you know what you’re paying up front for press release distribution.

Key Features:

• Unlimited word, video, and image count.
• Regional, national, and global coverage.
• Flat fee pricing model.
• A variety of press release distribution options for various needs.
• Built-in analytics and press release performance tracking.
• Search Engine Optimization

Pricing Model:

• Online Only – $175 Per Press Release
• Budget – $415 Per Press Release
• National – $775 Per Press Release
• Premium – $1,095 Per Press Release

The price reflects the cost per press release and the difference of the offers is based on the audience. For example, the budget option offers online press release distribution along with major news outlets, TV stations, newsrooms. They also offer custom pricing if you can’t find something that fits your needs.

Target Industries: Serves thousands of customers across various industries.

Turnaround Time: Same Day

Distribution List: Major media outlets, TV stations, online publishers, newsrooms, AP, broker terminal and trading platforms, investor relations websites.

Customer Support: Phone and online support available.

2. EIN Presswire

EIN Presswire is one of the best press release distribution services due to its ability to target specific audiences both domestic and international for a reasonable cost. 

Combined with wide reach, an easy interface, and a speedy editorial process (only an hour!), this makes it one of the best available options for anyone. However, one disadvantage of using this platform is that they don’t offer press release writing or proofreading services.

Key Features:

• Targeting by industry and location.
• Press release distribution internationally in any language.
• Reasonable pricing.
• Quick editorial process.
• Detailed performance tracking. 
• Free embedded video/pictures. 
• High word count (700+).

Pricing Model:

• Basic – $99.95 – 1 Press Release
• Pro+ – $399.00 – 10 Press Releases
• Corporate – $999.00 – 50 Press Releases

Target Industries: Comprehensive political, economic, business, and industry news for every country and 80 industries.

Turnaround Time: Same Day (1 hour weekdays & 6 hours weekends) 

Distribution List: 100+ major news and media sites including The Associated Press/AP Wire, Nexstar, Google News, ABC, NBC, FOX, CBS, and CW affiliate sites.

Customer Support: Phone and online support are available.

3. eReleases

eReleases is one of the best press release distribution services catering specifically to small businesses, with a wide reach (250+ news and media sites) and a massive journalist database. 

The platform is costly compared to other distribution services, but its database (1.7 million contacts) is highly extensive. eReleases offers the possibility to send your release directly to the inboxes of thousands of these contacts for an additional price.

Key Features:

• Targeting by industry.
• Strong journalist database and network.
• High-ranked writing services.
• Detailed reporting.
• Video/picture options.

Pricing Models:

• Buzz Builder – $299 per 400-word press release
• Newsmaker – $399 per 500-word press release
• PR Pro – $599 per 600-word press release + premium delivery to specific influencers

Target Industries: None

Turnaround Time: Next day

Distribution List: 250+ major news and media sites including NYT, Washington Post, ABC, NBC, and FOX

Customer Support: Personalized phone and online support are available.

4. 24-7 Press Release Newswire

One of the easiest to use service is 24-7 Press Release. Though it’s one of the best press release distribution services for any size business, it mainly caters to small ones. 

With a database of more than 2,000 U.S. newspapers and over 1,000 magazines, and a wide reach, this service offers affordable plans and highly ranked writing services. 

Key Features:

• Targeting by industry.
• Affordable plans.
• High-ranked writing services. 
• Basic statistics reporting.

Pricing Model:

• Simple Post – $29 Per Press Release
• Visibility Boost – $49 Per Press Release
• PR Network Plus – $89 Per Press Release
• Integrated Media Pro – $139 Per Press Release
• Mass Media Visibility – $419 Per Press Release

Target industries: Several different target industries for SMEs.

Turnaround Time: Next Day

Distribution List: 200+ major news and media sites. 

Customer Support: Personalized phone and online support are available.

5. SiteTrail

SiteTrail is a new and affordable press release distribution service that’s quick and easy to use. 

Apart from press release writing and distribution, SiteTrail also specializes in SEO, offering services like guest posting to help you get the most benefits out of your press release. 

The company offers a wide variety of digital services related to PR and marketing, and pricing is generally lower than that of competitors—unfortunately so is their network and reach.

Key Features:

• High-quality writing services. 
• Affordable plans.

Pricing Model:

• Press Release & Editorial News – $399 Per Press Release
• Unlimited Press Releases – $199 Per Month

Target Industries: Business & Finance, Cryptocurrency & Blockchain, Investor Relations, Entertainment & Filming, Music, Luxury & Retail, Travel / Tourism / Hotel, Technology & Telecoms, Healthcare & Medical, Real Estate & Wealth

Turnaround Time: 24 to 48 hours

Distribution List: 50+ Media Sites

Customer Support: Online contact form available (no calls without prior booking).

6. PRWeb

PRWeb is one of the best press release distribution services offering industry-specific targeting and a wide reach (1,200+ sites). This allows you to reach a really wide audience for a reasonable price.

Similar to eReleases, PRWeb provides an option to email journalists directly for an additional cost. PRWeb also offers real-time advanced performance tracking for all of their plans.

Key Features:

• Targeting by industry.
• SEO optimization included.
• Affordable plans.
• Video/picture/hyperlink options.
• Detailed performance tracking. 
• Optional free proofreading. 

Pricing Model:

• Basic – $99 Per Press Release
• Standard – $189 Per Press Release
• Advanced – $289 Per Press Release
• Premium – $389 Per Press Release

Target Industries: Arts & Entertainment, Associations & Non-Profit, Authors & Book Publishers, E-commerce, Local Business, Real Estate, Restaurants, Technology, Travel & Hospitality

Turnaround Time: 48 hours (same day for additional cost) 

Distribution List: 1,200+ Media Sites

Customer Support: 24/7 online support is available.

Check out some of our other press release distribution services:

Crypto Press Release Distribution

Music Press Release Distribution

Nonprofit Press Release Distribution

Tech Press Release Distribution

App Press Release Distribution

Key Takeaways

So there you have it—the best press release distribution services for 2024. Another topic, however, is whether they’re actually a good option for press release distribution at all.

Still not sure whether a press release distribution service is the best for you? Let us help! Simply book a free consultation with us to get expert insight into the best press release distribution service for you.