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How to Submit a Press Release to Google News
Let’s say you have a press release and you want to distribute it to a much wider audience. What better way than to send it off to Google News, right? If only it were that simple. Whi...
In-Depth Guide to Crafting a New Hire Press Release (+ Examples and Tips)
Congratulations! After months of searching, you’ve finally found the perfect candidate to fill a key position in your company. Now, it’s time to introduce them to the rest of the busines...
What is a Press Release - Press Release Defined [+ Tips and Examples]
By definition, a press release informs the media and the public about something newsworthy. But what is a press release really? And what can a press release do for you? Yes, pres...
How to Write a Book Launch Press Release
Publishing a book is a monumental achievement in and of itself. However, if you want the book to be a sales success, you need to generate publicity. One of the most effective ways to get tha...
How to Write an Event Press Release That Gets Results [+ 3 Examples]
An event press release is used to advertise any notable, special event to the media. By distributing a press release for an event to relevant news outlets, you generate buzz, media coverage,...
How to Write a Product Launch Press Release [+ Examples and Tips]
The perfect product launch press release announces your latest innovation while making it sound like you’ve reinvented the wheel — again. And in a world where “groundbreaking...
Is the PR industry dead? Yes, and no…
What’s clear is that the PR budget competes with other marketing and sales efforts. For startups trying to maximize ROI, it’s hard to justify an activity as soft and frivolous as...
5 ways to immediately save up to 50% on your PR spend
As a consequence, businesses are now looking for ways to cut costs and get a better return on investment in many aspects of their business. They are focusing on Public Relations as one of th...
How Much of Your Marketing Budget Should You Really Spend on PR? It’s A Lot Less Than You Think
It is vital to talk openly with your current agency (or, if you’re looking, potential agencies) about the results. You want to see performance goals (increasing mentions, features, lin...
How Our Startup Clients are Preparing for the Worst… (3 Tips)
We are entering an uncertain business environment, and many of our clients at Intelligent Relations are asking how to cut marketing spend and drive better results. Working with dozens of sta...
Why Airbnb switched from "Marketing" to "PR" in the downturn
When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...
