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writing a press relase

A Guide to Writing a New Product Press Release

A successful product launch depends on good-quality promotion.  One surefire way to generate interest is to issue and publish a new product press release. If media outlets are enticed b...

Is the PR industry dead? Yes, and no…

Is the PR industry dead? Yes, and no…

What’s clear is that the PR budget competes with other marketing and sales efforts. For startups trying to maximize ROI, it’s hard to justify an activity as soft and frivolous as...

5 ways to immediately save up to 50% on your PR spend

As a consequence, businesses are now looking for ways to cut costs and get a better return on investment in many aspects of their business. They are focusing on Public Relations as one of th...

pr budget

How Much of Your Marketing Budget Should You Really Spend on PR? It’s A Lot Less Than You Think

It is vital to talk openly with your current agency (or, if you’re looking, potential agencies) about the results. You want to see performance goals (increasing mentions, features, lin...

How Our Startup Clients are Preparing for the Worst… (3 Tips)

We are entering an uncertain business environment, and many of our clients at Intelligent Relations are asking how to cut marketing spend and drive better results. Working with dozens of sta...

Why Airbnb switched from "Marketing" to "PR" in the downturn

When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...