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How to Write an Event Press Release That Gets Results [+ 3 Examples]
You can use an event press release to advertise any notable, special event to the media. By distributing an event press release to relevant news outlets, you can generate buzz, media coverag...
A Guide to Writing a New Product Press Release
A successful product launch depends on good-quality promotion. One surefire way to generate interest is to issue and publish a new product press release. If media outlets are enticed b...
Is the PR industry dead? Yes, and no…
What’s clear is that the PR budget competes with other marketing and sales efforts. For startups trying to maximize ROI, it’s hard to justify an activity as soft and frivolous as...
5 ways to immediately save up to 50% on your PR spend
As a consequence, businesses are now looking for ways to cut costs and get a better return on investment in many aspects of their business. They are focusing on Public Relations as one of th...
How Much of Your Marketing Budget Should You Really Spend on PR? It’s A Lot Less Than You Think
It is vital to talk openly with your current agency (or, if you’re looking, potential agencies) about the results. You want to see performance goals (increasing mentions, features, lin...
How Our Startup Clients are Preparing for the Worst… (3 Tips)
We are entering an uncertain business environment, and many of our clients at Intelligent Relations are asking how to cut marketing spend and drive better results. Working with dozens of sta...
Why Airbnb switched from "Marketing" to "PR" in the downturn
When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...
