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9 Top Mobile App Marketing Trends of 2024 (+ Tips and Examples)
In today’s world, mobile devices are an extension of ourselves. And it’s our mobile apps that keep us connected and entertained. In the US alone, smartphone users spent 208 billion hours...
Executive Thought Leadership: A Comprehensive Guide
Executives are very busy. That makes it difficult to dedicate time to building a thought leadership presence. So, is establishing yourself as an industry expert even worth it?&nb...
10 Top CPG Marketing Trends and Tips (+ Examples)
CPG marketing is where creativity meets the products that stock the shelves in retail and grocery stores. It’s an effective strategy for convincing consumers to buy the products that pique...
10 Digital Shopper Marketing Trends and Tips for 2024
Shopper marketing is the art of persuading consumers right at the moment when they’re reaching for their wallets. But today, shopper behaviors remain unpredictable. They’re oft...
9 Higher Education Marketing Trends and Pro Tips for 2024
There are a lot of challenges when it comes to marketing for higher education. First, prospective students have plenty of choices. Second, maintaining a sterling reputation is crucial. ...
10 Top Beauty Marketing Trends and Tips for 2024
When it comes to the beauty industry, trends are everything. And beauty marketing is no different. A catchy tagline can be as impactful as an innovative contour palette. But that’s also wh...
How to Measure Thought Leadership: Metrics, Strategies, and KPIs
Quantifiable results inform strategy. You want to know if what you’re doing is working, right? This information lets you make adjustments to improve failing efforts and amplify e...
9 Top Automotive Marketing Trends Fueling the Industry
Automotive marketers face many challenges due to the nature of the industry and changing consumer preferences. Let’s look at just a few. First, consumers now conduct extensive research bef...
8 Marketing Technology Trends That Can Supercharge Your Marketing Efforts
Marketing technology is a dynamic duo of creativity and data. It powers your digital marketing campaigns, unlike most other strategies. If you’re not having much luck with tradit...
9 Sports Marketing Trends to Include in Your Marketing Playbook
Having an effective sports marketing strategy in place should be more than a goal. It should be your ultimate touchdown. But where do you start? First, consider that ...
6 Thought Leadership Topics Trending in 2024 [Ideas + Examples]
In the world of thought leadership, high-quality content is king. Each week, 54% of decision-makers say they allocate an hour to consuming thought leadership content. But the majority ...
9 Appetizing Restaurant Marketing Ideas to Indulge in 2024
Restaurant marketing offers opportunities to attract and engage with customers. However, it also comes with various challenges. Restaurants often face immense competition and the never-endin...
9 Leading Healthcare Marketing Trends Impacting the Industry in 2024
Healthcare marketing presents several unique challenges due to the industry’s highly regulated and sensitive nature. Plus, the abundance of healthcare information available online means st...
9 B2B Marketing Trends to Follow for Success in 2024
B2B marketing is constantly evolving with new technologies and industry demands. Staying updated on the latest B2B marketing trends is an absolute necessity if you want to be competitive.&nb...
9 Top Social Media Marketing Trends Taking the World by Storm
Social media marketing is a lot like fishing. You cast your line into the digital ocean, hoping that your target audience takes the bait. If you’re still relying on outdated soci...
