In a festive nod to holiday classics and Coca-Cola's seasonal ads, Olipop brings mythical yetis to life as part of its wish to disrupt Big Soda
Ad Age is the leading global source for marketing and media professionals. As an authoritative voice in the industry since 1930, Ad Age delivers insightful and objective journalism covering the latest news, trends, and innovations across the marketing landscape.
With a focus on creativity, data analysis, industry personalities, and forecasting, Ad Age caters to an influential audience of decision-makers and disruptors in marketing and media. Its content explores various themes, including sales and marketing strategies, product promotions, content and publishing, entertainment news, and home and lifestyle trends.
Ad Age's coverage encompasses a wide range of attributes, such as event reporting, private sector announcements, press releases, data-driven insights, and promotional deal analysis. The publication's strengths lie in its ability to provide comprehensive and balanced coverage of the industry's developments.
While Ad Age has its roots in print media, it has evolved into a multi-platform brand, offering digital content, proprietary data reports, and hosting prestigious events like the Ad Age Next Conference and the coveted A-List & Creativity Awards.
Ad Age serves as an indispensable resource for marketing professionals, agency executives, brand managers, and industry leaders seeking to stay ahead of the curve in the ever-changing world of advertising and marketing.